# LMS/VLE vendor challenge: Integrate Google Analytics Management API for scalable Learning Analytics

**Update 17/07/2014:** An issue with this idea is that Google Analytics has a [consumer limit of 50 Views (Profiles) per GA Account](https://developers.google.com/analytics/resources/concepts/gaConceptsAccounts#organization)

At the Google Apps for Education European User Group (GEUG14) I highlighted how [Google Analytics could be utilised for Learning Analytics](https://hawksey.info/blog/2014/06/geug14-presentation-google-learning-analytics/). The type of analytic I have in mind goes beyond pageviews and includes event tracking which through Google Analytics can be explored using segmentations and other built I reporting. This approach is not focused on the individual but for generating course and programme actionable insights. Whilst VLE/LMS vendors and platforms are probably already supporting Google Analytics tracking in their products access to this data often never gets beyond the account administrator. This, in my opinion, is a missed opportunity as the reporting in Google Analytics could easily be applied to a Learning Analytics context. ## The solution

Integrate your course creation and management processes with the [Google Analytics Management API](https://developers.google.com/analytics/devguides/config/mgmt/v3/). With this when a course is created or editing for an instructor a filtered view of the main analytics is also created. With a filtered view instructors would be able to access their course analytics. The main advantages of using Google Analytics for Learning Analytics is: - the overhead of processing event/click tracking is handled in the cloud by Google
- scalable and manageable access to analytics

[![GAforLMS](https://hawksey.info/wp-content/uploads/2014/07/GAforLMS_thumb.png "GAforLMS")](https://hawksey.info/wp-content/uploads/2014/07/GAforLMS.png)