By @mhawksey

Twitter network analysis and visualisation I: SocialBro

There is still a free version of SocialBro here. You get more features if you go Premium, but I find the free version still has enough for me

Last week a couple of network analysis tools landed in my inbox and after having a quick play I thought they were worth highlighting here. In this post I’m going to have a quick look at SocialBro which is billed as a tool to ‘manage and analyse your Twitter Community.
The main features are:

You’ll find a number of these features in other web services, for example, I already use to see who unfollows me. The big difference with SocialBro is it’s the first downloadable Twitter analytics tool I’ve seen (I’m ignoring the Archivist Desktop because while its great at downloading search terms it doesn’t have much in the way of analysis).
Being a downloaded software program has pros and cons. The main pro is you are downloading data for offline use. The main con is you’ll need to fire the application up to synchronise the data and how often you do this will effect the resolution of time based data (e.g. follower growth)
The client uses Adobe Air which gives it cross-platform support (if you are using TweetDeck Desktop you already have Air installed). Once the software is installed you need a beta account with SocialBro, which for me was processed very quickly. I noticed that each time you start the software it checks that you have an account with them. You can cancel this and still access your locally stored data but you can’t synchronise. I’m guessing once they get out of beta there’ll be a freeium or even just a premium model.

Watching the garden grow

As well as being able to export your friends and followers as a csv file there are a couple of build-in reports for ‘Best time to tweet’ and ‘Insights’.
Here’s my full ‘best time to tweet’ report from SocialBro. Something I’m not sure about is “the free version of “Best Time to Tweet” is generated by analyzing only your top 100 followers”. I’m not sure how they are categorising ‘top’ but I’m guessing they mean ‘last’. It’s interesting to note that SocialBro and online Twitter analytics service Crowdbooster have very similar best time to tweet matrix charts.

Best time to tweet from SocialBro Best time to tweet from Crowdbooster

Here’s a link to my ‘insights report’. The pdf version has breakdowns for language and timezones. The client also includes a map overlay:

Weeding and seeding

As well as SocialBro giving you a overview and option to filter things like non-reciprocal relationships for your account you can also add additional data sources. These sources can be Twitter searches, other Twitter user’s friends/followers or Twitter lists. For example, I added the eas11-delegate list and I can see that of the 116 members I only follow 20 so their might be some interesting people to checkout in the remaining 96.

Final thoughts

SocialBro has some great tools to help you manage and analyse your Twitter community particularly if you are managing a class or community account. Big question for me is how long will it stay free.  Perhaps it’s time to revisit my collection of Twitter Google Spreadsheets …

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